> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cloudify.biz/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Enrichment

> Use FlowLink to enrich new HubSpot leads through a webhook workflow and route them based on the result.

Use this workflow pattern to enrich new HubSpot contacts automatically after they are created.

## Webhook example for lead enrichment

This example follows a simple enrichment flow inside HubSpot using FlowLink.

## Workflow outline

1. **Trigger:** New contact created in HubSpot
2. **Action:** FlowLink sends a webhook **GET** request to your enrichment API
3. **Action:** Update contact properties with the enriched data
4. **Action:** If enrichment is successful, add the contact to a nurture campaign
5. **Action:** If enrichment fails, notify the sales team

## Example use case

This setup is useful when you want to:

* Enrich incoming leads with external data
* Improve routing and segmentation automatically
* Send qualified leads into nurture or sales workflows
* Alert your team when enrichment fails

<Card title="Need something more advanced?" href="https://custom.cloudify.biz" cta="Advanced Integration Settings" arrow={true}>
  If you need tailored integrations, specialised data mappings, or workflow automations, Cloudify also offers custom integration services.
</Card>