- Customer matching rules
- Default customer mappings
- Field mappings
Customer Matching Rules
Customer matching rules determine how existing customers are identified before creating new ones.Why Customer Matching Rules Matter
- Prevent duplicate customers
- Ensure consistent data across systems
- Automatically create customers when no match is found
- Simplify customer management
Select the Company Matching Criteria.Choose a HubSpot field (e.g. Company Name or CVR) and map it to the corresponding Business Central field.

(Optional) Enable Primary Contact Sync.This allows contacts to be created as customers when no company exists.
Customer Default Mappings
Default mappings define required values when creating customers in Business Central.Field Mappings (Company & Contact)
Field mappings control how data is transferred between HubSpot and Business Central.Why Field Mappings Matter
- Ensure correct data syncing
- Reduce manual work
- Improve data quality
